Vice President, Chief Quality Officer
Touchmark Central Office
Melissa joined Touchmark in 2013, bringing a broad range of experience that includes branding, product, strategic, and analytical marketing for B2B and B2C.
At Touchmark, her responsibilities broadened from overseeing Marketing and Public Relations to assuming responsibility for Life Enrichment and Wellness, health and fitness operations, and Dining Services. In 2019, she was named Executive Director of Touchmark in the West Hills, a position she held until 2021, when she was. promoted to the position of Chief Quality Officer for Touchmark. Within this role, she is responsible for leading the Touchmark Gold Standard Quality Team and overseeing the company’s information technology and dining services.
Prior to joining Touchmark, Melissa founded and served as President of Magnetic Marketing, a small marketing consulting firm that specialized in branding, segmentation, digital, and best-practice marketing. Touchmark was one of the company’s clients.
Before launching Magnetic Marketing, Melissa worked for Daimler Trucks North America, a leading heavy-duty truck manufacturer, where she held a variety of Positions over 12 years. As Director of Product Marketing for the Freightliner Truck brand, she was responsible for product launches, brand-related marketing collateral, sales training, and the Freightliner/NASCAR sponsorship program. Her other roles included strategic planning, market research, and market analysis.
Melissa earned a Master of Business Administration from the University of Portland and holds a Bachelor of Science in Business Administration with an emphasis in marketing from Oregon State University, where she graduated with honors. Away from work, Melissa enjoys traveling, winetasting, being outdoors, and golfing. She and her husband Chad have a daughter; the family lives in Portland.
"Traveling with family is one of my favorite things to do. This picture was taken in Florence, Italy."
- Melissa Conrad