Alison Bouchard serves as Vice President of Marketing for Touchmark, where she leads the organization’s marketing strategy, public relations, and media production efforts across all communities. Since joining Touchmark in 2012 as a Marketing Assistant, Alison has steadily advanced through a series of leadership roles—becoming Director of Marketing in 2022 and stepping into her current position in 2025.
Throughout her career at Touchmark, Alison has driven key initiatives that have elevated brand consistency, improved internal communications, and generated measurable results—including launching marketing campaigns that brought in more than 7,000 new leads in 2024. She played a central role in launching the Touchmark Strong campaign, implementing an organization-wide branded merchandise store, and creating integrated communication tools that connect team members more effectively across departments. Alison is also deeply involved in supporting the Touchmark Foundation’s golf tournament, Touchmark University, and grand opening events across the company.
She partners closely with the Vice President of Sales and Director of Wellness Operations to ensure a unified approach to Touchmark’s brand experience, both internally and externally. Her collaborative leadership and cross-functional impact were recently recognized with a Rising Star award in the McKnight’s Senior Living Women of Distinction program.
Alison earned her degree in Mass Communications with a minor in Music from Linfield College in McMinnville, Oregon, where she was awarded both music and academic scholarships. During her time there, she worked for Linfield Magazine, hosted a campus radio show and completed internships with the Boise Veterans Administration and The Bald Faced Truth sports radio program in Portland—experiences that sparked her passion for storytelling and connecting with people through meaningful communication.
Outside of work, Alison enjoys traveling the world and trying new food with her husband, Thomas. Together, they love exploring the beautiful Pacific Northwest outdoors with their rescue dog, Ringo.
