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Frequently Asked Questions

How long has the company been in business?
Touchmark has been serving people since 1980, when Werner G. Nistler, Jr., founded the company. He continues to serve as Chairman, providing more than 35 years of leadership—tenure rarely seen in the retirement-living industry. CEO Marcus P. Breuer has been with Touchmark since 2004 and the average tenure of our management team is more than 16 years.

What is the company’s mission?
Touchmark’s values include hospitality, compassion, excellence, teamwork, and integrity. They are the building blocks Touchmark uses to reach its ultimate mission—To enrich people’s lives. Many companies focus a mission around residents, who are certainly important. Touchmark’s mission encompasses residents, family members, staff, and everyone with whom team members interact.

What does the company do to value service and hospitality?
The Touchmark Gold Standard is the level of excellence Touchmark has defined for staff to serve residents and each other. Team members invoke these standards during every interaction to ensure a consistent, elevated quality of service and continually seek out opportunities to go above and beyond expectations. Our values are present throughout our buildings and discussed with team members daily.

How are staff trained?
Touchmark’s training programs exceed industry practices and regulatory requirements. Touchmark University provides ongoing, company-wide opportunities to share best practices and promote consistent, quality service in each community. Care partners in our memory care and assisted living neighborhoods are trained in Music and Memorysm, TimeSlips™, and the Best Friends™ approach to care, getting to know each individual resident’s interests and preferences to provide relationship-centered care.

How does the community support the health and wellness of residents?
Today, the benefits of regular physical and mental activity are undisputed. For this reason, each Touchmark community offers a variety of physical fitness options, including Touchmark Trekkers walking groups; NuStep, cardiovascular, and strength-training equipment; and various classes to promote physical activity. Several communities offer a full-service Health & Fitness Club and personal training by certified specialists. Touchmark focuses on whole-person wellness by incorporating the seven dimensions of wellness into everyday life and providing opportunities to cultivate emotional, environmental, intellectual, occupational, physical, social, and spiritual wellness.

Does the company sponsor any community-service organizations?
Touchmark created the Touchmark Foundation to further advance its mission to enhance the well-being of seniors. The foundation is a 501(c)(3) nonprofit public charity, which offers scholarships to nursing students and provides grants to improve the physical, social, spiritual, and intellectual lives of seniors. In addition, each Touchmark community builds relationships with and supports the work of various nonprofit organizations, such as the Alzheimer’s Association, Loaves & Fishes, and many others.

Does the company provide any resources about retirement issues?
Touchmark employs professionals whose primary job is to be a local resource for adults 55-plus and their families. These retirement counselors are available to help people assess their needs and explore their options. There are many informational resources available on the Touchmark website to help families prepare for a move, understand changes in a loved one with Alzheimer’s, and learn more information about what benefits a retirement community can provide.

Has the company received any industry recognition or awards?
Touchmark has earned many awards and accolades for its architecture and Full Life Wellness & Life Enrichment Program™. National and international organizations including the National Association of Home Builders, National Council on Aging, International Council on Active Aging®, Health Promotion Institute, Falls Free™ Coalition, and others—have recognized Touchmark’s buildings and programs. For a full list of awards, visit our website.

Does the staff recommend the company’s services to their own family members?
Yes, in fact many parents and family members of Touchmark team members live in Touchmark communities.